Search engines factor in the number of links when ranking websites; an abundance of them could wreak havoc with your ranking on search engines and reduce its visibility to visitors. If your website becomes too overrun with links, it can devastate its search engine visibility and ultimately be detrimental to its performance.
On-Page Audit
On-page SEO audits ensure your website is optimised for search engine visibility. This process uses various tools to evaluate your website, identify improvement areas, and audit competitor sites with similar backlink profiles.
An on-page SEO audit covers every aspect of your site, such as title tags, meta descriptions, content optimisation and internal linking. In addition, a thorough audit will analyse speed and mobile friendliness while reviewing backlink profiles to uncover opportunities for improvement.
Keyword optimisation is another essential aspect of on-page SEO, which involves ensuring that your title tags and meta descriptions include your target keywords. Furthermore, all web content must be relevant to its target audience.
An on-page SEO audit includes keyword research analysis. SEO audit services company Adelaide can provide an in-depth view into how competitors are faring about your target keywords, which can help improve their performance and rankings.
Technical Audit
No matter your experience level with SEO or digital marketing, our experts possess the tools and expertise to conduct a technical audit that provides insight into your website’s current performance and identify any areas for improvement while devising a plan to help find it online.
An SEO audit involves examining both the front-end and back-end optimisation of your website, which includes checking for duplicate content, page speed, site structure, etc. Additionally, an audit provides valuable data regarding how well your site compares against competitors; this allows for identifying areas for immediate improvement that will increase search engine visibility.
The technical part of the audit will look into your website’s backlink profile, highlighting low-quality links that need fixing and suggesting ways to address them. In addition, a technical audit may reveal any navigation issues preventing search engines from crawling and indexing your pages effectively.
Every business is different when it comes to SEO, which is why our audits are tailored specifically for each client. We will gather information about your business and goals at our initial kick-off meeting to inform our research and discovery work during an SEO audit. We aim to produce a report aligning with your organisation’s goals.
Off-Page Audit
At the core of any digital marketing strategy is driving more visitors to your website, making SEO a critical element. Navigating its complexities may be daunting; an SEO audit can provide clarity by helping to make sense of all that data and identify areas for improvement.
SEO audit services providers can assess your website’s content, architecture and backlinks to assess its performance. In addition, they can conduct in-depth analyses of competitors’ websites and their search engine rankings to compile an actionable report with recommendations for improving your site’s ranking potential.
An off-page SEO audit can expose harmful SEO practices that threaten to damage the credibility and traffic of your site, such as content replication, keyword stuffing and cloaking – tactics known as black hat SEO techniques which may result in penalties from search engines. An SEO audit will help identify any such practices on your website to increase authority and originality while decreasing penalties from search engines.
An off-page audit should review your website’s backlink profile, identify incoming links, and assess their quality. In addition, this audit should include an assessment of citations (references to your business on other websites) to detect inconsistencies with your NAP (name, address and phone number) and ensure all citations are accurate and consistent across the web.
Keyword Research
Keyword research is an integral component of an SEO audit, using search engine analytics as the basis. This process involves determining what keywords to target and the degree of competition for those keywords – an essential first step toward creating an SEO strategy with tangible results. When selecting an agency or individual to perform an audit, ensure they possess the experience and expertise to produce meaningful metrics.
An effective technical SEO audit must cover structural and content components that impact SEO visibility, providing a holistic assessment of your website. A company should be able to identify all contributing factors and recommend solutions that will produce positive outcomes.
